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Popular video calling app Houseparty breaches its users’ privacy, and tighter government controls are needed, experts say.

Houseparty app.

The Houseparty app in the Apple app store.
Photo: 123RF

The app, which allows users to join video calls and play games with friends on the platform, has become New Zealand’s most popular app during the Covid-19 lockdown.

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But a marketing professor is sounding a warning about the viral video chat platform, which has housebound people hooked.

Under the company’s privacy policy, personal data is collected automatically unless the user opts out and even when they do some data is still collected.

Houseparty has become New Zealand’s, and several other countries’, most downloaded mobile overnight, according to data from App Annie.

“We are physically separated, but we can still be social and this is what these apps are allowing us to do,” said Ekant Veer, a professor of marketing at Canterbury University.

Houseparty, owned by the California-based Epic Games, was launched in 2016 but until this month averaged around 130,000 downloads, the Financial Times reported. Last week alone, the app managed two million.

Using its informal meeting structure – users don’t need to be invited to video calls and are able to join “rooms” any of their friends are in – people have been simulating dinner parties, work drinks and gigs through Houseparty.

But its privacy statement has sparked worries users’ data is being exploited for commercial means.

Gehan Gunasekara, an associate professor in commercial law at the University of Auckland, said Houseparty was a “trojan horse”.

“You’re essentially allowing this app to access your smartphone and your smartphone tells a lot about you, your movement, your locations, your contacts, how often you contact people, who you communicate with, and they’ll be able to basically track your every move,” he said.

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Experts say Houseparty’s privacy policy is likely non-compliant with European privacy laws. If the Privacy Bill that is still before New Zealand’s parliament passed, it would fall foul of that too, Dr Gunasekara said.

The app’s users have to manually opt out of the collection of their personal data, and even if they do that, the California-based company can still use information it deems to be non-personal.

The marketing professor, Dr Veer, said tougher government policies were needed to keep apps like Houseparty in check.

“We saw what happened when people who weren’t companies were able to run amok with the Cambridge Analytica sort of example, and that sort of stuff needs to really be clamped down in a way to make sure that these companies are held accountable.”

Still, Houseparty users were mostly welcoming of Houseparty – some say they’ve been able to connect with people they otherwise never would.

Bronwyn Wilde said her High School music class was now planning a reunion through the app.

“It’s quite beautiful in that way and that people are reconnecting and people they might not have spoken with for a long time.

“It’s not weird because that’s the nature of the app.”

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