Following the India 2.0 strategy, Volkswagen launched the all-new Tiguan AllSpace in the Indian market and will soon launch the all-new T-Roc. The brand will launch a slew of new products in the coming months and most of them will be SUVs. In the next 12-18 months, Volkswagen will launch three more SUVs. The German manufacturer is also looking to launch a new sub-4m hatchback and a small SUV.
In an interview to ET Auto, Steffen Knapp, Head of Volkswagen Passenger cars India said that the successful hatchbacks in India are under sub-4m. Volkswagen currently sells the Polo in the Indian market for years now. However, even though the international version of the car has received a full model change and has become bigger in size, the Indian version stays similar to the Polo that was first launched in India ages back.
He further added that Volkswagen is strongly considering a sub-4m compact SUV for the Indian market. The sub-4m segment has recently seen a lot of additions. Last year, two all-new cars – Hyundai Venue and Mahindra XUV300 were launched in the segment. Later this year, Kia will launch their all-new product, the QYI in the Indian market. The segment is growing and is currently led by the Maruti Suzuki Vitara Brezza. Volkswagen launching a car in the segment will attract a lot of buyers.
Skoda India, which is a part of the Volkswagen Group is currently leading the India 2.0 strategy for the brand. The manufacturer is working on the MQB-A0-IN platform, which will be the Indian-specific version of the international platform and will allow the group to launch cars at a much competitive price.
The MQB-A0 underpins the likes of the all-new Polo in the international market but due to the high price of the platform, Volkswagen decided not to bring it to the country and develop a new platform for the market. This new platform will underpin a slew of cars in the Indian market and will allow the manufacturer to launch competitively priced vehicles. The new Polo replacement and thew Maruti Suzuki Vitara Brezza-challenger will be based on the MQB-A0-IN platform.
Volkswagen has also announced that they will not offer any diesel engine option on their small vehicles in India. Even the more expensive products will be initially available only with a petrol engine and the diesel version will be launched only if there’s enough demand in the market. Volkswagen is working to increase its market share, which is currently limited to only 1% of the market.